Brand Development

These projects are being highlighted as brand development projects. Though can easily fall into the print, digital or video category, I've decided to set them apart to highlight the intent, which is not to promote a specific product, but develop the brand within a competitive marketplace. I was responsible for all design and copy, unless noted.

Ohio Aerospace Institute Brand Guidelines: An update to the Ohio Aerospace Institute brand identity was required. I was tasked with giving the identity a more modern and approachable, professional, feel. The existing logo was utilized, while I provided a fresh perspective to the imagery and tone of voice.

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NEXTGEN STEM Girls: Brand identity creation

Thommen Medical - Doing What Matters: A video that expresses Thommen Medical's brand position and commitment to their customers and employees. The goal of the piece was to provide a look at the heart of the company.

Art Direction & written by John Jackson. Animation by Pixel & Pebble

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