Upon my suggestion, the effort was made to update the corporate website for a more modern, clean look. Armed with a modest budget, we made creative choices that would allow for the greatest effect at a minimal cost.
New Website
Old Website
This digital advertisement was run on Linkedin to a targeted audience. The goal was to attract a new audience to ScottCare who might be looking for a new remote cardiac monitoring solution. Instead of highlighting the features of the service, we focused on the problems that we can solve for the customer for a deeper engagement in our message.
The promotional email below was created to announce new features to a flagship diagnostic software product. This effort yielded a 20% open rate.
This is an example of the monthly newsletter sent to a dedicated email list of customers and subscribers. The newsletter is purposely designed to be non-promotional. Instead, technical tips or suggestions related to running a practice is delivered to develop the relationship between Thommen and the reader.
