Focus: Digital Experience • Human-Centered Design • Agile Collaboration
Challenge: ScottCare needed to attract new audiences for its remote cardiac monitoring solutions through digital channels while improving engagement with clinicians and partners.
Approach: Led the design and content direction for a corporate website overhaul —advocating for a clean, modern interface under a modest budget. Applied human-centered storytelling and problem-based messaging to campaigns, shifting focus from features to real-world clinician challenges. A continuous content feedback loop was also implemented through newsletters and product-feature emails.
Outcome:
- 20% open rate on product-feature emails, exceeding industry benchmarks.
- Stronger engagement on LinkedIn campaigns by highlighting customer problems over product specs.
- Improved perception of ScottCare as an innovative and empathetic healthcare brand.
Relevance: Demonstrates data-informed design decisions and agile collaboration—key to service design integration and brand storytelling across channels in healthcare environments.
