Focus: Service Design • Environmental Experience • Cross-Functional Collaboration
Challenge: Multiple organizations required engaging, on-brand environments for trade shows and exhibitions that communicated technical value while fostering human connection.
Approach: Led concept development and design direction for trade show environments in partnership with construction vendors RGI International and Freeman. Developed modular environmental systems that extended brand storytelling into spatial experiences—ensuring consistency across lighting, signage, and interaction zones.
Outcome:
- Elevated audience engagement and dwell time within exhibit spaces.
- Reduced setup complexity through reusable, design-system-based modular elements.
- Reinforced organizational identity and mission alignment through immersive, cohesive visual experiences.
Relevance: Focuses on integrated service and experience design—turning brand systems into tangible, human-centered environments that deepen audience connection and trust.
