Brand System Focus: Brand Experience Design • Design Governance • Human-Centered Communication
Challenge: The Ohio Aerospace Institute required a modernization of its brand identity and communications system without discarding the existing logo or legacy recognition.
Approach: Led a full brand experience refresh—redefining visual tone, type hierarchy, and imagery to create a more modern, professional, and approachable identity. Built a comprehensive brand guideline system that aligned cross-organizational communications across research, education, and government partners.
Outcome:
- Improved brand clarity and cohesion across all digital and print channels.
- Provided a scalable, design-system framework for consistent future growth.
- Established measurable engagement gains and stakeholder adoption across four divisions.
Relevance: Illustrates the capability of creating a scalable, flexible brand system that retains legacy recognition while improving accessibility and consistency across global touchpoints.
